Founded in 2013 in Salinas, California, our company was established by renowned lettuce breeder David Duke with a clear and urgent mission: to help growers overcome the ever‑evolving challenges posed by soil-borne root pathogens. With decades of hands‑on breeding experience, David recognized that the Salinas Valley—America’s Salad Bowl—needed innovative, resilient lettuce varieties capable of thriving in the region’s shifting disease landscape.

From day one, we have been committed to delivering dependable resistance, ensuring growers have access to varieties that stand strong against today’s threats while anticipating tomorrow’s. As pathogens continue to adapt, so do we—through rigorous research, continued field testing, and a breeding program driven by scientific precision and a deep understanding of local grower needs.

Today, our company is a young, growing, local leader in the lettuce seed industry. While resistance remains at the heart of our work, our mission has expanded to include the development of new, diverse, and market‑focused lettuce types. From improved textures and flavors to varieties tailored for emerging market trends, we aim to support growers, processors, and consumers in an ever‑changing marketplace.

What started as one breeder’s vision has become a trusted partner to growers across the region—and we remain dedicated to innovation, resilience, and the future of lettuce.